Huw Collingbourne wrote:
davetolomy wrote:
Quote:
We almost never charge the manufacturer's suggested retail price
Isn't that just plain wrong? I mean if the creator sets a price the seller should stick to it. It sounds like they changed the price without notifying Jay...
I don't understand this point. Price fixing - whereby a group or cartel - of businesses get together and agree on a fixed price, is anti-competitive. In some cases, it is even illegal (you may be familiar with recent accusations in Britain of certain public shools forming a cartel to fix their prices).
Do you object to Amazon, Tesco, WH Smith, HMV etc. competing on prices by discounting their DVDs and CDs? I know, I don't. Would you object if, on the other hand, Amazon, Tesco, WH Smith and HMV all got together and agreed to fix their prices at a higher level? I know I would.
So why do you object to Penguin offering discounts?
best wishes
Huw
Difficult point, but it depends how you define , "Efficient seller of Magic." A widely held belief, and certainly one that I subscribe to, is that Penguin make loads of money from selling ripped off items, then use that money to fund the undercutting of other dealers. If they were competing on a level Playing field with the others then, to a point, Fair enough, but I don't feel they are.
Also, Magic Dealing is never going to be a High volume, low margin business. Especially in the Bricks and Mortar shops that have nurtured the hobbies and Careers of many magicians. Whatever is said about the ethics getting dems of products live, then buying from t'internet if it is cheaper, that practice will still go on. This whole argument goes back to the days of Retail Price maintenance which was abolished in the mid 60's. The thought that fixed prices leads to competing on service rather than price. In my days of electrical retailing for instance, Many top names fixed prices, you couldn't discount Sony products, nor could you charge for delivery or installation. If Sony found you discounting, you were in Danger of losing your distibution rights with them. They made sure that each dealer made a reasonable profit margin to be able to provide a great service to kep up Their reputation.
No one can argue that Magic articles are Necessaries, (look it up,) therefore, to my mind, a producer trying to help the smaller companies that give the good service, rather than just the box shifters, can only be a good thing.
Andy